MI partnered with the Alliance for Building Better Medicine (ABBM) to strengthen its brand and position in the Richmond-Petersburg region as a national leader in advanced pharmaceutical manufacturing. The engagement included strategic messaging development, stakeholder communications, marketing support, and the planning and execution of a high-profile familiarization tour showcasing the region's assets and opportunities. 

By elevating ABBM's visibility among industry leaders, investors, and stakeholders, JMI helped reinforce the organization's mission to strengthen domestic pharmaceutical production and America's medical supply chain. The project highlights JMI's ability to navigate complex, multi-stakeholder initiatives that deliver lasting economic impact.