Where rivalry meets celebration. 

The Freedom Classic Festival brings together culture, education, community engagement, and collegiate competition in a multi-day celebration of leadership and achievement. Anchored by the historic rivalry between Virginia Union University and Virginia State University, the festival combines thought-provoking programming with high-profile athletic events that engage audiences across generations. 

JMI serves as producer of the festival, overseeing event strategy, logistics, programming, partnerships, marketing, and execution. The event showcases JMI's ability to create experiences that unite communities while celebrating history, achievement, and shared aspirations.