VA250
Telling Virginia's story for America's 250th.
The Virginia American Revolution 250 Commission (VA250) engaged JMI to develop and execute a comprehensive content and audience engagement strategy supporting the Commonwealth's commemoration of America's 250th anniversary. Working alongside strategic partner Share More Stories, JMI created monthly content themes, regionalized social and email campaigns, partner activation toolkits, and campaign assets aligned with the "America. Made in Virginia." platform.
Through audience-centered storytelling, strategic governance processes, and ongoing performance optimization, JMI helped position VA250 to engage Virginians and visitors alike while elevating Virginia's leadership role in the nation's semiquincentennial commemoration.
ONE Virginia Plans
The ONE Virginia Plans served as a framework to enhance and model inclusive and equitable excellence across state government, higher education, and related sectors throughout the Commonwealth.
Diversity, Equity, and Inclusion Framework for State Government
Diversity, Equity, and Inclusion Framework for Higher Education
Resource Tools for Building Inclusive Excellence
Health Equity Leadership Task Force
Trying to connect with Virginia residents willing to engage in face-to-face conversations during the COVID-19 pandemic was difficult. JMI documented the task force’s efforts – both for posterity and as tangible proof of what can be achieved by an effective government during a once-in-a-lifetime crisis.
Social Media
