Telling Virginia's story for America's 250th. 

The Virginia American Revolution 250 Commission (VA250) engaged JMI to develop and execute a comprehensive content and audience engagement strategy supporting the Commonwealth's commemoration of America's 250th anniversary. Working alongside strategic partner Share More Stories, JMI created monthly content themes, regionalized social and email campaigns, partner activation toolkits, and campaign assets aligned with the "America. Made in Virginia." platform. 

Through audience-centered storytelling, strategic governance processes, and ongoing performance optimization, JMI helped position VA250 to engage Virginians and visitors alike while elevating Virginia's leadership role in the nation's semiquincentennial commemoration.